Provide a telephone number, fax number, email address or a Web site. Let customer?s contact you in the way they prefer. Adding a toll-free number to your direct mail piece makes it easier for a prospective customer to call and can double your response rates. It will also allow you to better track your campaign for messages and the effectiveness of your offer so the campaign can be fine-tuned along the way.

Personal Follow Through ? For an even greater return on your marketing dollars, follow up your mailing with a personal follow up call. Many business lists include phone numbers for your target customers. Whether you do it yourself, or hire an outside company, recent studies show that a personal follow up call can increase response rates by nearly 50 percent.
email marketing